Big Skye

Recognised for its bright pink colour, Big Skye has always been a favourite in China, but was starting to look outdated and cheap with its uninspired label and basic humming bird design.

Packaging

Branding & Identity

The brief was to re-design the identity and packaging, appealing to a more modern consumer, while updating the bright colours and humming bird to reflect a more premium product. The humming bird was redrawn with flowing line-work adding movement and energy, reflecting a healthy lifestyle associated with the product. A darker purple and gold were introduced to compliment the pink and help with product tiering.