Curio

Flavour is in the eye of the creator. Curio is a pasta concept from the creative mind of a world renowned chef who wanted to fuse craft Italian pasta with Japanese noodle traditions. Creating a unique pasta sensation.

Packaging

Branding & Identity

The name Curio is from the curiosity and intrigue of fusing Italian pasta and Japanese tradition to create a unique product, design is crafted to reflect this curiosity and reward the consumer. The logo is inspired by the all seeing eye of providence, depicted in the holy trinity, with the pupil represented by a swirl of pasta transporting you to a world of texture and flavour. All from the minds-eye of the creator, the chef.